![]() Only they have arguably shot their metaphorical bolt on the WoW Classic front since the most reasonable definition in my book for the Classic era of WoW is “before Cataclysm,” or, maybe looking at that chart above “expansions that grew the user base during their two year reign.” So they need something else and they’ve got… WoW Classic, which pulled their chestnuts out of the fire previously. JFC, if you’re going to cherry pick a metric, go with one that makes you look good, right?Īnyway, my point is that no matter how spectacular the current retail player base thinks Dragonflight is, it still fell short of sales expectations (again, from the Q4 2022 financials) to the point that Blizz was offering promotions to come play before it was a month out of the box, so it seems like a safe bet that Blizz cannot depend on it holding its own for two years no matter how many pretty road map graphics they put out. Of course, we don’t actually know what the subscriber base is for WoW because after Warlords of Draenor crashed after its first year Blizzard declined to mention subscriptions ever again, opting for Monthly Active Users, or MAUs… which then also began a downward spiral quarter after quarter. ![]() Well, RECENT expansions… like every expansion after Wrath of the Lich King… has seen subscribers drop off, some more than others.
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